Tata Motors' Campaign on Safe Sex Wins Key Accolades at WARC Prize for Asian Strategy; Grabs Global Attention
November 22, 2017
November 22, 2017
MUMBAI, India, Nov. 22 -- Tata Motors, a subsidiary of Tata Group, issued the following news release:
Within almost two years of its launch Tata Motors' 'Use Dipper at Night' campaign, conceived and developed by Rediffusion Y&R has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last y . . .
Within almost two years of its launch Tata Motors' 'Use Dipper at Night' campaign, conceived and developed by Rediffusion Y&R has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last y . . .