Global Brands Are Winning the Battle for Consumers' Hearts and Minds
November 22, 2017
November 22, 2017
NEW YORK, Nov. 22 -- Nielsen, an information, data and measurement company, issued the following news:
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen.
The annual Nielsen Global Brand-Origin Report highlights consumers' preference for and sentiment toward products manufactured by local manufacturers versus large global/multinatio . . .
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen.
The annual Nielsen Global Brand-Origin Report highlights consumers' preference for and sentiment toward products manufactured by local manufacturers versus large global/multinatio . . .