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New Report Highlights the Power of OOH to Drive Engagement, Awareness
February 27, 2017
WASHINGTON, Feb. 27 -- The Outdoor Advertising Association of America issued the following news release:

A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH's ability, especially when connected with digital media, to contextually and geographically target and engage audiences. A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service . . .

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