Price Tag Can Change The Way People Experience Wine, Study Shows
January 15, 2008
January 15, 2008
STANFORD, Calif., Jan. 15 -- Stanford University issued the following news release:
In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine.
According to researchers at the Stanford Graduate School of Business and the California Institute of Technology, if a person is told he or she is tasting two different wines--and that one costs $5 and the other $45 . . .
In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine.
According to researchers at the Stanford Graduate School of Business and the California Institute of Technology, if a person is told he or she is tasting two different wines--and that one costs $5 and the other $45 . . .